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食用油滿意度測評公布:四層人認品牌不看價

文章來源: 作者: 發布時間:2017年01月04日 點擊數: 字號:

       中國質量協會公布了2016年度全國食用油行業消費者滿意度測評結果,調查發現,44%的被訪者表示會相對固定的食用同一種食用油,僅有14%的消費者會因為“單價低于同類產品”而選擇購買,這說明價格并不是競爭的主要因素。

這是中質協和全國用戶委員會聯系第七年開展此項測評,本次調查選取了在市場上占主流位置的11個食用油品牌,以隨機抽取的方式對被訪者進行訪問,結果顯示:2106年食用油行業消費者滿意度與往年持平,“包裝安全衛生”是被訪者對食用油評價最高的項目,而“亨調時產生的煙油量”成為被訪者滿意度最低的一項。      品牌滿意度指數中,九三、胡姬花、古船得分最高,均為81分,而刀嘜得分最低,只有68分。中質協強調,我國明確規定食用油轉基因加工原料須在包裝上標注,調查發現,廣告中強調“只使用非轉基因大豆”的九三豆油,滿意度領先,可見轉基因未有官方定論時,消費者會選擇相對安全的食品。

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